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Why Wrangler believes lighter can still mean tougher with new denim technology
4+ day, 21+ hour ago (315+ words) Consumers increasingly want products that are lighter, cooler, and more comfortable, but they don’t necessarily want to sacrifice performance. At least that’s the core belief behind Wrangler’s newest denim innovation, Toughlite, an update to the brand’s iconic Cowboy Cut jeans....
How one recycler is trying to remake the viscose supply chain
2+ mon, 2+ week ago (552+ words) The customer’s always journeying: Retail, like life, is about the journey—the customer journey, that is. In our State of Stores report, we dive into how retailers need to use every tool in their kit (including the POS) to meet…...